DESOTEC's mission is to protect our planet. We provide end-to-end purification solutions for pollution in air, water and other gases and liquids. We do this by supplying mobile activated carbon filters to our B2B customers across Europe. We recycle our own saturated filters by taking back the spent activated carbon for reactivation, making our filtration solutions circular.
Who are you as a Digital Marketing Expert for DESOTEC?
Are you a seasoned digital marketing professional with a proven track record of scaling efforts & success in the field? If so, we invite you to continue reading! DESOTEC is seeking a US Digital Marketing Expert to lead and drive our digital marketing efforts to new heights. In this role, you will play a pivotal role in shaping our digital marketing strategies, optimizing campaign performance, and leveraging data insights for unparalleled success.
As a Digital Marketing Expert at Desotec, you will be given the responsibility...
Develop and execute advanced marketing strategies to drive demand generation in North America, with a focus on growth & optimization. Collaborate with the sales & senior leadership team to align lead generation strategies and tactics.
Work in tandem with the sales team to align lead generation strategies and tactics, ensuring a cohesive approach.
Oversee & execute all marketing campaigns, emphasizing personalization in advertising, content, and web experiences across platforms such as LinkedIn, Google, Bing, Meta, and more.
Handle Account Engagement for building marketing automations, managing lead flows, and scaling conversion operations.
Generate comprehensive reports using tools like Google Analytics, Piwik Pro, and Account Engagement to measure marketing performance.
Stay at the forefront of digital marketing trends and explore new opportunities, tactics, and partnerships to drive growth in the demand generation pipeline.
Propose and implement adaptations to marketing campaigns for better alignment with the North American market.
Forecast and report on the impact of demand generation activities on lead qualification and sales/revenue objectives.
Track, analyze, and optimize ongoing marketing campaigns based on data-driven insights.
A minimum of 5 years of hands-on professional performance marketing experience in a B2B fast-growing environment.
Proficiency in managing Google Ads, Bing Ads, and LinkedIn Ads campaigns.
Experience working with marketing automation platforms such as Pardot/Salesforce or other CRM systems.
Experience in Website analytics, webinar platforms & social media algorithms.
Proactive and capable of taking ownership of projects, demonstrating leadership in the digital marketing realm.
Strong desire to learn and experiment with new strategies and technologies to maintain a cutting-edge digital marketing approach.
If you are a seasoned digital marketing professional with a passion for driving growth and have a proven ability to leverage data and marketing automation for success, we invite you to join our team as a Digital Marketing Expert. Your expertise will be instrumental in steering our marketing initiatives to achieve unparalleled success in North America.
What's in it for you as a Team Member at Desotec?
The chance to make your mark within a dynamic, fast-growing and results-oriented company that makes a difference for the environment and climate
An environment that values you for your work and as a person
Personal and professional growth through training
Career development opportunities according to your own interests and the needs within Desotec
A fair and high-quality salary package with many extralegal benefits
Benefits such as medical, vision, dental, 401k, life insurance, STD, LTD, Critical Illness, Paid Time Off, HSA, and much more!
To protect the planet – that’s our mission at DESOTEC.
Desotec's sustainable mobile filtration solutions based on activated carbon are deployed for the treatment of Air Emissions, Wastewater, Remediation, Chemicals and Biogas. Through a rental model, our filters are distributed to production companies globally. Once the filter is saturated, it is replaced, and the spent carbon sent for recycling & re-use. That is how we unburden our customers of the administrative, moral, logistical and ecological consequences of their purification needs. The result: they can focus 100% on what really counts - sustainable production.
That is how we fight for (y)our brighter future!